We are so excited about the launch of the newly reformulated Davines Essential Haircare line on January 26th. I recently returned from a 3 day Davines educator update training where we learned new color and styling techniques as well as received training and certification on the newly reformulated Davines Essential Haircare line. I am so excited to share all of this new information with my clients and fellow stylist. The new Essential Haircare line is now SULFATE, PARABAN FREE and VEGAN with the exception of the Volu Mist.
Davines has added a new family to the Essential Haircare line named MINU for color treated hair. The reformulated line is produced using only energy from renewable sources, with Zero Impact packaging and 33% less plastic. Essential Haircare reaffirms the Davines’ commitment to the environment with a new objective: to contribute to the safeguarding of our planet’s biodiversity.
Davines has decided to collaborate with the Slow Food Presidia Project. An organization that protect the SLOW FOOD movement and slow food producers. There are more than 400 Slow Food Presidia worldwide, 250 which are in Italy and 10,000 SMALL FOOD producers (farmers). They protect these small food movement. The goal is to relaunch the economy of these areas and prevent the extinction of local artisan traditions. Each family in the Essential Haircare line contains one specific active ingredient from a Slow Food Presidia that features the story, the face, and the name of the farmer who grew it.
Davines and Sustainability.
As part of LifeGate’s Zero Impact project, the carbon dioxide emissions that are generated by the production of each Essential Haircare container are offset by contributing to the planting of trees in the Amazon and in Italy. Essential Haircare is produced with energy obtained entirely from renewable sources.
On our first day of training we had the opportunity to work with the new Essential Haircare line. We were each given a model where we used a specific family within Essential Haircare. I used the newest member to the family MINU on a model/fellow Davines educator. Minu is for color treated hair which helps in enhancing the shine in cosmetic colored hair as well as helps the color last longer. The amount of shine after I used the entire family was incredible. The reflection of my models hair was amazing. In fact, we noticed that all of the models had very shiny bouncy locks! Who wouldn’t want healthy, shiny locks? Look for your nearest Davines salon or shop online at our Davines online store!